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Marketing en el Mundo del Gaming en México

Comscore, en colaboración con el Consejo de Investigación de Medios, desvela los hallazgos de su primer estudio sobre Gaming Advertising en México y América Latina.
6% - ights/Presentations-and-Whitepapers/2024/Marketing-en-el-Mundo-del-Gaming-en-Mexico

Incremental Voters Reach

Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
16% - e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive...
17% - ights/Presentations-and-Whitepapers/2024/Settling-the-Score

Comscore anuncia a edicao 2024 do seu estudo de TV Conectada na America Latina

Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas anunció hoy el lanzamiento de la edición 2024 de su estudio sobre Connected TV, OTT y Addressable Advertising en América...
6% - ights/Press-Releases/2024/10/Comscore-anuncia-la-edicion-2024-de-su-estudio-de-Connected-TV-en-America-Latina

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser

Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
17% - e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk

Football Audience Playbook

Our football audience playbook is your guide for scoring big this football season.
22% - ights/Presentations-and-Whitepapers/2024/Football-Audience-Playbook

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
16% - e-Studies/Comscore-Provides-Insight-into-Sonoro-Media-s-Hispanic-Audience

2024 Presidential Debate: Cross-Screen Performance

Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice President Kamala Harris, the excitement generated...
18% - ights/Blog/2024-Presidential-Debate-Cross-Screen-Performance

Uruguay: Los datos sociales detrás de las Elecciones Presidenciales

En el contexto del Seminario de Marketing Político Digital, ePolitiká, organizado por IAB Uruguay, desde Comscore analizamos la performance de los principales actores políticos en las redes sociales y cómo estas plataformas impactan el panorama electoral,...
6% - ights/Presentations-and-Whitepapers/2024/Uruguay-Los-datos-sociales-detras-de-las-Elecciones-Presidenciales

Os dados por trás do consumo de CTV no Brasil

Em um país em que 50% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas de crescimento deste meio na América Latina e muito...
6% - ights/Presentations-and-Whitepapers/2024/Os-dados-por-tras-de-consumo-de-CTV-no-Brasil