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Creative Up to 4 Times More Important than Media Plan

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. For context, media planning elements like GRPs, wearout and...
28% - ights/Infographics/Creative-Up-to-4-Times-More-Important-than-Media-Plan

Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising

comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
27% - ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising

In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets

By any measure, sales of consumer package goods represent an enormous industry - convenience and club stores, supermarkets, supercenters and drug stores, macaroni, mouthwash, mustard and other daily necessities generate more than $1 trillion in annual...
27% - ights/Blog/In-Push-for-Digital-Dollars-Look-Beyond-CPG-s-Big-TV-Budgets

comScore Expands Presence in Asia Pacific Region with Key Hires

Regional, April 16, 2013 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J...
27% - ights/Press-Releases/2013/4/comScore-Expands-Presence-in-Asia-Pacific-Region-with-Key-Hires

comScore Announces Launch of MMX Multi-Platform in Turkey

comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in Turkey. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audiences across...
27% - ights/Press-Releases/2016/3/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Turkey

Comscore Chief Revenue Officer Carol Hinnant Honored in Cablefax Magazines Most Powerful Women Issue

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to share that Chief Revenue Officer Carol Hinnant has been included in the 2021 edition of Cablefax Magazine’s Most Powerful Women.
27% - ights/Press-Releases/2021/12/Comscore-Chief-Revenue-Officer-Carol-Hinnant-Honored-in-Cablefax-Magazines-Most-Powerful-Women-Issue

Extreme Couponing: Searching for the Deals

Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle and take out the Sports section, I would jockey with my brother for the Comics, and Mom would furiously attack the coupons with her scissors.
27% - ights/Blog/Extreme-Couponing-Searching-for-the-Deals

Future in Focus: The Rise of Online Gambling & the Threats, Challenges & Opportunities for Lotteries & Regulators

This presentation covers: The Rise of Online Gambling & the Threats, Challenges & Opportunities for Lotteries & Regulators in Asia Pacific
27% - ights/Presentations-and-Whitepapers/2014/Future-in-Focus-The-Rise-of-Online-Gambling-and-the-Threats

Renewal Agreement with Ellis Communications for Local Television Measurement

Comscore today announced a renewal agreement with Ellis Communications’ KDOC-TV in Los Angeles. Under the terms of the agreement, Ellis will continue to utilize Comscore’s industry-leading local TV measurement currency and its advanced audiences.
27% - ights/Press-Releases/2021/2/Renewal-Agreement-with-Ellis-Communications-for-Local-Television-Measurement

U.S. Online Holiday Shopping Season Reaches Record 32.6 Billion for November December Period

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November – December 2010 holiday season reached $32.6 billion, marking a 12-percent increase versus last year and an all-time...
27% - ights/Press-Releases/2011/1/U.S.-Online-Holiday-Shopping-Season-Reaches-Record-32.6-Billion-for-November-December-Period