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Apps Drive Smartphone Engagement Browsing Wins on Tablets

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile...
25% - ights/Infographics/Apps-Drive-Smartphone-Engagement-Browsing-Wins-on-Tablets

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of...
25% - fts/Value-of-a-Digital-Ad-in-Cross-Media-World

comScore selected as Online Media Measurement Currency in Spain

IAB Spain and the AIMC have announced that comScore was selected as the winner of the JIC tender to achieve a digital measurement system that will serve as the model for advertising sales in the Spanish market.
25% - ights/Press-Releases/2011/11/comScore-selected-as-Online-Media-Measurement-Currency-in-Spain

comScore Appoints Tom Karrat as President Global Marketing and Media Solutions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Tom Karrat has joined the company as President of Global Marketing & Media Solutions, where he will be responsible for developing comScore’s sales and go-to-market...
25% - ights/Press-Releases/2012/3/comScore-Appoints-Tom-Karrat-as-President-Global-Marketing-and-Media-Solutions

Small Businesses Show Weak Improvement in Sales

Consistent with comScore’s observations in e-commerce, the NFIB reported that the percent of owners citing poor sales as their top problem—the long-time primary complaint of firms—has faded a few points, and reports of sales trends are much better than...
25% - ights/Blog/Small-Businesses-Show-Weak-Improvement-in-Sales

First Ever 7 Billion Online Spending Week

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 46 days of the November–December 2012 holiday season. For the holiday season-to-date $35 billion has been spent online,...
25% - ights/Press-Releases/2012/12/First-Ever-7-Billion-Online-Spending-Week

comScore Expands Team with Three New Members in Australia

comScore today announced the appointment of three new members based in its Sydney, Australia office, effective immediately: Adam Natiq, Head of Sales, Australia and New Zealand; Alan Jenner, Senior Product Manager, Asia Pacific; and Derek Wen, Client...
25% - ights/Press-Releases/2017/7/comScore-Expands-Team-with-Three-New-Members-in-Australia

Thanksgiving and Black Friday See Online Buying Bonanza as Both Days Surpass 1 Billion in Desktop Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. desktop retail e-commerce spending for the first 28 days of the November–December 2014 holiday season. For the holiday season-to-date, $22.7 billion has been spent...
25% - ights/Press-Releases/2014/11/Thanksgiving-and-Black-Friday-See-Online-Buying-Bonanza-as-Both-Days-Surpass-1-Billion-in-Desktop-Spending

comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape

comScore (NASDAQ: SCOR), a leading partner for planning, transacting, and evaluating media across platforms, today announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in...
25% - ights/Press-Releases/2018/8/comScore-Adds-Smart-TV-Data-to-Marketing-Solutions-through-Partnership-with-Inscape

Automaker Responses to COVID-19

As much of the country continued to practice social distancing during the third week of April 2020, automotive shopping demand continued to track below 2019 levels. But as the demand decline appeared to level off in April, automakers and their dealer...
25% - ights/Blog/Automaker-Responses-to-COVID-19