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Renewal of Sinclair Compulse360 Local OTT Measurement Partnership

Comscore will provide currency-grade, independent 3rd-party validation and measurement for all of Compulse360’s OTT campaigns, with both local market and national volume reported for their clients.
25% - ights/Press-Releases/2020/8/Renewal-of-Sinclair-Compulse360-Local-OTT-Measurement-Partnership

comScore Reports U.S. E-Commerce Spending in Q4 2009 Reached $39 Billion, Up 3 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2009 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $39 billion, up 3 percent versus year ago. Total retail e-commerce...
25% - ights/Press-Releases/2010/2/comScore-Reports-U.S.-E-Commerce-Spending-in-Q4-2009-Reached-39-Billion-Up-3-Percent-vs.-Year-Ago

WideOrbit Integrates Comscores Quick Score Local Market Intelligence

Comscore announced that it has signed an agreement with WideOrbit to integrate Quick Score™, Comscore’s 3-day television ratings delivery system that provides stable and reliable viewership insights to local media for faster, more efficient ad sales,...
25% - ights/Press-Releases/2021/8/WideOrbit-Integrates-Comscores-Quick-Score-Local-Market-Intelligence

An Agreed-To Definition of an Influencer

What do Justin Bieber and former President Barack Obama have in common? These hunky (to their followers!) men each lost more than 2 million followers in Twitter’s recent purge of fake accounts.
25% - ights/Blog/An-Agreed-To-Definition-of-an-Influencer

Comscore Extends Measurement Partnership with Game Time with Boomer Esiason

Comscore today announced the continuation of its successful media measurement partnership with JOY-CPW, Inc., the producer behind the award-winning series, “Game Time with Boomer Esiason”.
25% - ights/Press-Releases/2023/2/Comscore-Extends-Measurement-Partnership-with-Game-Time-with-Boomer-Esiason

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
25% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences

comScore Launches Segment Metrix

comScore today introduced comScore Segment Metrix, a new tool that works with a variety of consumer segmentation schemes to give marketers the ability to track, analyze and report Internet activity by their most important consumer groups. The product...
25% - ights/Press-Releases/2007/07/comScore-Launches-Segment-Metrix

Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline Sales

Hi, my name is James Lamberti, SVP Search and Media at comScore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of search. On June 27th, I am delivering a keynote at Searchnomics...
25% - ights/Blog/Beyond-Direct-Response-Search-s-Role-in-the-Media-Mix-for-Branding-and-Offline-Sales

comScores Latest Report Top Ten Burning Issues in Digital Available for Download

comScore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers...
25% - ights/Press-Releases/2017/8/comScores-Latest-Report-Top-Ten-Burning-Issues-in-Digital-Available-for-Download

Comscore Movies Announces Multiyear Renewal with Paramount Pictures

Comscore today announced a long-term renewal with Paramount Pictures to continue providing box office measurement across both domestic and international markets.
25% - ights/Press-Releases/2019/12/Comscore-Movies-Announces-Multiyear-Renewal-with-Paramount-Pictures