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A categoria Travel continua com forte consumo

Mais de 78,5 MM de brasileiros são consumidores digitais da categoria Travel que, mesmo após a pandemia, tem tido forte consumo. Aproveite e baixe este estudo!
6% - ights/Presentations-and-Whitepapers/2023/A-categoria-Travel-continua-com-forte-consumo

US Open Outpaces the NBA Finals in Tampa St Petersburg FL

Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.
12% - ights/Blog/US-Open-Outpaces-the-NBA-Finals-in-Tampa-St-Petersburg-FL

CineEurope 2023

Comscore's Lucy Jones helped open the CineEurope conference with the opening day presentation at the Monday morning Executive Roundtable event -- using Comscore movie and social media data.
19% - ights/Presentations-and-Whitepapers/2023/CineEurope-2023

Whitepaper Esportes: Digital e Social

Muitos brasileiros são consumidores digitais desta categoria que demonstra, no ambiente digital, hábitos de consumo saudáveis, práticas de diversas modalidades e players de retail que vêm se destacando no e-commerce. A Comscore Brasil traz alguns dados...
6% - ights/Presentations-and-Whitepapers/2023/Whitepaper-Esportes-Digital-e-Social

NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
16% - ights/Blog/NBA-Finals-Drive-Ratings-in-Dallas-Ft-Worth-TX

Gen Z social media e piattaforme quali sono le app piu utilizzate

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely...
19% - ights/Blog/What-are-the-most-used-social-media-apps-among-Gen-Z

European Box Office: Engaging Audiences and Future Forecast

Latest European cinema trends: 2023 box office performance across Europe including the full-year forecast
20% - ights/Presentations-and-Whitepapers/2023/European-Box-Office-Engaging-Audiences-and-Future-Forecast

The rise of short form video in India

The uptake of short form video format on social networks has been breathtaking
6% - ights/Infographics/The-rise-of-short-form-video-in-India

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
13% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
26% - ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution