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The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness.
6% - ights/Presentations-and-Whitepapers/2012/The-Synergy-of-User-Generated-and-Professional-Video-Content

vCE Breakfast Briefing Paris

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the France by Mike Read, Delphine Gatignol.
6% - ights/Presentations-and-Whitepapers/2012/vCE-Breakfast-Briefing-Paris

Big Data – Maximizing the value of your digital investments

At the One-to-One eCommerce event held in Monaco, Delphine Gatignol presented comScore's big data platform Digital Analytix, emphasizing its ability to give unparalleled data access and visibility into maximizing the value of all digital investments.
6% - ights/Presentations-and-Whitepapers/2013/Big-data-maximizing-the-value-of-your-digital-investments

Key Market and Consumer Trends Impacting Telcos

Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile...
6% - ights/Presentations-and-Whitepapers/2013/Key-Market-and-Consumer-Trends-Impacting-Telcos

An Evolutionary Digital World: Omnivores, Social video and Showrooming

The days of simple digital consumption are over. People continue to use PCs, but now over 10% of digital hits in Italy come from non-computer platforms, and that number has dramatically increased in the last year alone. The digital experience is scattered...
6% - ights/Presentations-and-Whitepapers/2013/An-Evolutionary-Digital-World-Omnivores-Social-video-and-Showrooming

UbiquiTV is the new reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV...
6% - ights/Blog/UbiquiTV-is-the-new-reality

Online-Video Konsum in Deutschland steigt weiter stark an


6% - ights/Press-Releases/2010/9/Online-Video-Konsum-in-Deutschland-steigt-weiter-stark-an

Hey Agencies! Get the Credit You Deserve!

Digital has been coined the most measurable of media; however, there is mounting evidence that many existing forms of digital advertising effectiveness measurement simply sell short the agency’s hard work. Mike Zeman, comScore VP of Marketing Solutions,...
6% - ights/Presentations-and-Whitepapers/2011/Hey-Agencies-Get-the-Credit-You-Deserve

The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing

This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft...
6% - ights/Presentations-and-Whitepapers/2011/The-Power-of-Like-How-Brands-Reach-and-Influence-Fans-Through-Social-Media-Marketing

The State of Online Travel: Thailand Inbound

This session is all about the internet. It not only examines the predominant overall trends impacting the Thai accommodation web but also gets into significant detail, revealing the highest ranked websites, fastest growing websites, suppliers v/s Online...
6% - ights/Presentations-and-Whitepapers/2011/The-State-of-Online-Travel-Thailand