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Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
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JioCinema and the 2022 FIFA World Cup

JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
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Connected TV en Chile

Comscore en colaboración con IAB Chile, Colombia, México, Argentina, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
6% - ights/Infographics/Connected-TV-en-Chile

Sneak Peak State of Gaming 2023

Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
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Deinfluencing Unwrapped

When is influence not influence?
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Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
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ARF Shopper 2023

Today’s Shopping Landscape: Strategies for the Changing Consumer Journey
20% - ights/Presentations-and-Whitepapers/2023/ARF-Shopper-2023

Digital Trends LatAm, 2023

Comscore elaboró un resumen granular de la evolución del comportamiento online de los internautas latinoamericanos, compartiendo datos de diversas categorías de contenido y hallazgos sobre su reciente estudio de Connected TV en la región.
6% - ights/Presentations-and-Whitepapers/2023/Digital-Trends-LatAm-2023

Young men drive ChatGPTs momentum in India

Both OpenAI, the research organization that developed ChatGPT, and ChatGPT itself are the object of much buzz on social media: OpenAI registered more than one million actions on social media in January 2023 – double the number it generated in the entire...
18% - ights/Blog/Young-men-drive-ChatGPTs-momentum-in-India

Who's Watching TV Releases Atlantis Reporting Solution

Who's Watching TV, a leading solutions provider and third-party processor of television viewership and scheduling data, has released Atlantis, a flexible reporting solution. The new online tool provides access to new TV Pulse data from Comscore including...
20% - ights/Press-Releases/2023/3/Who-s-Watching-TV-Releases-Atlantis-Reporting-Solution