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Automotive Social Media Ranking by Engagement

Motorcycle and automotive manufacturers to news sites and car service centers span the top social properties in India in the Automotive category, which has a cross-platform audience on Facebook, Twitter, and Instagram of more than 150 million people who...
11% - ights/Rankings/Automotive-Social-Media-Ranking-by-Engagement

WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory

WideOrbit today announced the launch of ZingX™, the only buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit’s premium sell-side exchange, WO Marketplace.
19% - ights/Press-Releases/2023/1/WideOrbit-Launches-ZingX-Offering-Buyers-Direct-Access-to-Premium-Sell-Side-TV-Inventory

The Wrap on the Golden Globes 2023

The Golden Globes started 2023 out strong for awards shows on social media.
22% - ights/Infographics/The-Wrap-on-the-Golden-Globes-2023

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities

oday, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s...
27% - ights/Press-Releases/2022/9/FreeWheel-and-Comscore-Launch-Advanced-Connected-TV-Contextual-Targeting-Capabilities

2022 ‘A Real Rollercoaster Ride’ For the Film Industry

2022 ‘A Real Rollercoaster Ride’ For the Film Industry
22% - ights/Videos/Box-Office-Bites/2022-A-Real-Rollercoaster-Ride-For-the-Film-Industry

Comscore to Present at the Needham Annual Growth Conference

Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in the 25th Annual Needham Growth Conference.
19% - ights/Press-Releases/2023/1/Comscore-to-Present-at-the-Needham-Annual-Growth-Conference

KAZT Phoenix Selects Comscore for Local TV Measurement Currency

AZTV7 (KAZT-TV) today announced that it has signed an agreement with Comscore - a trusted partner for planning, transacting, and evaluating media -a to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
20% - ights/Press-Releases/2022/12/KAZT-Phoenix-Selects-Comscore-for-Local-TV-Measurement-Currency

TV Conectada abrange 41 por cento da populacao digital na America Latina e alavanca oportunidades para anunciantes

En los últimos años, el consumo de Connected TV ha crecido considerablemente en Latinoamérica, alcanzando más de 150 MM de watchers, equivalente a un 41% de la población latinoamericana. Esto no solo refleja un negocio en pleno desarrollo, sino también...
6% - ights/Press-Releases/2022/12/Gran-oportunidad-para-anunciantes-en-Latinoamerica

Connected TV en America Latina

Comscore en colaboración con IAB Argentina, Chile, Colombia, México, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
6% - ights/Infographics/Connected-TV-en-America-Latina

Caminando hacia una medición de audiencia integral

@RTVE ha tenido en el último mes de noviembre más de 49 Millones de vídeos vistos en TikTok, 31 Millones en YouTube y más de 1,1 millones de interacciones en el entorno Meta. ¿Podemos conformarnos con medir la audiencia de RTVE en sus plataformas propias?...
6% - ights/Blog/Caminando-hacia-una-medicion-de-audiencia-integral