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TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
17% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl

Comscore Adds CTV Measurement to Video Metrix Multi-Platform in India

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
20% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform-in-India

Fireside Chat About Consumer Advocacy

Though he feels he “tripped” into his calling, Steven's passion for active purpose and what he calls an anthropological approach to marketing have been common threads throughout his career. In this fireside chat with seasoned partnerships and revenue...
18% - ights/Videos/Presentation/Fireside-Chat-About-Consumer-Advocacy

Los sites de viajes que se recuperan despues de la caida del 2020

Con la llegada de la primavera del 2022, volvemos a saborear la normalidad. La Semana Santa ha supuesto el aperitivo de un verano en el que muchas personas parecen querer recuperar el tiempo perdido viajando.
6% - ights/Blog/Los-sites-de-viajes-que-se-recuperan-despues-de-la-caida-del-2020

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
21% - ights/Videos/Presentation/The-Future-of-OTT-Panel

Measuring the Impact of Live Streams

An agency leveraged Comscore Branded Content powered by Hive to measure and understand the impact of JBL integrations in 6 Twitch livestreams
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Spotlight on Pixar at the Box Office Over the Years


6% - ights/Videos/Box-Office-Bites/Spotlight-on-Pixar-at-the-Box-Office-Over-the-Years

Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
18% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Fireside chat with Variety's Chief Operating and Marketing Officer, Dea Lawrence.

With a deep digital skills set, Dea Lawrence has increased Variety's focus on video and digital growth including creating the Variety Streaming Room at the start of the pandemic. In a fireside chat with Comscore CMO Tania Yuki, Dea shares insights into...
6% - ights/Videos/Presentation/Fireside-chat-with-Variety-s-Chief-Operating-and-Marketing-Officer-Dea-Lawrence

Relive the highlights of INTERACT 2022

Relive the highlights of INTERACT 2022, watch the full recording.
6% - ights/Videos/Presentation/Relive-the-highlights-of-INTERACT-2022