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Fireside chat with Tiktok's Adrienne Lehens

TikTok can be an extremely valuable tool for marketers to reach their ideal audiences and create fan communities. But how can brands truly embrace the platform and optimize their impact? A panel of experts from brands that have incorporated TikTok into...
18% - ights/Videos/Presentation/Fireside-chat-with-Tiktok-s-Adrienne-Lehens

Oportunidades post-pandemia: Nuevos estándares de consumo digital en México

En esta presentación enumeramos los principales cambios que se generaron en los hábitos de consumo digital en México e identificamos las tendencias emergentes que el ecosistema online presenta.
6% - ights/Presentations-and-Whitepapers/2022/Oportunidades-post-pandemia-Nuevos-estandares-de-consumo-digital-en-Mexico

Americans Are Adopting Ad-Supported Streaming Services

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
20% - ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services

Comscore Enables Holistic View of Online Consumer Engagement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
18% - ights/Press-Releases/2022/6/Comscore-Enables-Holistic-View-of-Online-Consumer-Engagement

Telemadrid mas alla de Madrid y de la television tradicional

Las televisiones autonómicas consiguen en los últimos tiempos un impacto que va más allá de sus correspondientes comunidades. Esto se debe a las redes sociales y a otras plataformas de consumo audiovisual que viralizan contenido y donde los usuarios pasan...
6% - ights/Blog/Telemadrid-mas-alla-de-Madrid-y-de-la-television-tradicional

From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in the UK

Airbnb or Premier Inn? Domestic or International travel ? Who are the decision makers? In this report we look at online consumer behaviours that are shaping the travel industry in the UK to identify opportunities that marketing professionals in the industry...
14% - ights/Presentations-and-Whitepapers/2022/From-airlines-to-hotels-to-online-travel-agents

La Champions tambien arrasa en internet

La final de la 67ª edición del torneo de fútbol más prestigioso de Europa, La UEFA Champions League, nos ha dejado al Real Madrid C.F. como nuevo campeón, siendo esta su copa número 14 y volvió a atraer a millones de espectadores a nivel mundial.
6% - ights/Blog/La-Champions-tambien-arrasa-en-internet

Encuentro Industria del CINE

En estas circunstancias tan excepcionales en la que nos encontramos, desde Comscore, queremos ofrecer un punto de encuentro que se repita periódicamente en el que la industria del CINE pueda compartir experiencias e inquietudes para ayudarnos a encontrar...
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Movies are offering consumers 'a respite' from inflation

Comscore's Sr. Media Analyst Paul Dergarabedian joins Yahoo Finance Live to discuss the success of ‘Top Gun: Maverick’ and ‘Jurassic World Dominion’, concession shortages, and the outlook for movie theaters.
19% - ights/Videos/Interview/Movies-are-offering-consumers-a-respite-from-inflation

India-s Cryptocurrency Boom

The pandemic in 2020 wreaked havoc across the world, the effects of which were felt by the global economy. This caused several commodities and assets to start losing their value and led to people to look for alternate assets to invest in. Owing to the...
13% - ights/Blog/India-s-Cryptocurrency-Boom