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Comscore Adds CTV Measurement to Video Metrix Multi-Platform

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
21% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform

OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads.
15% - ights/Presentations-and-Whitepapers/2022/OOH-Drives-Online-Activation-at-5x-6x-Above-the-Expected-Rate-Description

Encuentro Industria del CINE

En estas circunstancias tan excepcionales en la que nos encontramos, desde Comscore, queremos ofrecer un punto de encuentro que se repita periódicamente en el que la industria del CINE pueda compartir experiencias e inquietudes para ayudarnos a encontrar...
6% - ights/Presentations-and-Whitepapers/2020/Encuentro-Industria-del-CINE

DPS integra mediciones de Comscore de forma exitosa en radios regionales y servicios de streaming en América del Sur

Comscore y Digitalproserver (DPS), plataforma de streaming/VOD utilizada en América del Sur, anuncian una colaboración que permite a las diferentes radios regionales y medios con servicio de streaming en Argentina, Chile y Uruguay dar visibilidad de sus...
6% - ights/Press-Releases/2022/5/DPS-integra-mediciones-de-Comscore-de-forma-exitosa-en-radios-regionales-y-servicios-de-streaming-en-America-del-Sur

Las ONGs en tiempos convulsos: COVID-19 y el conflicto en Ucrania

La llegada del 2020 trajo consigo un cambio radical en la vida de todo el planeta, estos cambios vinieron acompañados de momentos muy complicados en los que distintas ONGs intervinieron para dar apoyo a aquellos que más lo necesitaban.
6% - ights/Blog/Las-ONGs-en-tiempos-convulsos-COVID-19-y-el-conflicto-en-Ucrania

Smart TVs: Streaming’s Ultimate Catalyst

Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
19% - ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst

The Recipe For A New Currency

In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
20% - ights/Videos/Interview/The-Recipe-For-A-New-Currency

BBB22

Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.
6% - ights/Blog/BBB22

Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
26% - ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
25% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences