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Media Consumption during the Coronavirus Pandemic

Coronavirus Insights, A top-level look at how the COVID-19 pandemic is affecting audience and consumer behavior across platforms.
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How our relationship with food evolved during the COVID-19 pandemic

In this article we consider the behaviour of UK consumers in relation to food throughout the various stages of the pandemic. By carrying out a semantic analysis and labelling all food-related content that they visited online – regardless of where that...
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Measuring More How Set-Top Box Data Paves the Way for Inclusive Measurement of Diverse Audiences

The idea of the United States as a “melting pot” isn’t new - it dates back to the 1780s. And if we look at the most recent U.S. Census data, it’s clear that the country’s multi-cultural mosaic is only getting more diverse. From 2010 to 2018, the Hispanic/Latino...
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Life during the pandemic four unexpected behavioural trends in Asia-Pacific countries

In this blog post, we focus on events occurring during the pandemic, that is, the DC (During Coronavirus) era, adopting another new acronym in the process. Specifically, we identify digital content categories which saw an unexpected uplift in activity...
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What consumers in Europe do online during the lockdown

This article is part of a series of insights that reveal the impact of the coronavirus pandemic on online consumer behaviour.
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Cooking and Organizing Are Top Screenless Activities During Pandemic

To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
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We need to talk about holidays

Tourism contributes over 10% of Europe’s GDP and is responsible for the employment of over one in ten workers in the region, according to the estimates from the European Travel Commission. A lot hangs in the balance for this industry, which generates...
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
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Nine Consecutive Billion Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how...
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comScore Reports November 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2015. Apple ranked as the top smartphone...
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