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comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The study, which...
7% - ights/Press-Releases/2010/9/comScore-Study-with-ValueClick-Media-Shows-Ad-Retargeting-Generates-Strongest-Lift-Compared-to-Other-Targeting-Strategies

Comscore Snapshots online retail in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
7% - ights/Blog/Comscore-Snapshots-online-retail-in-the-Asia-Pacific-region

Comscore Connected TV: Viewing Behaviour in the UK p2

In the second instalment of Comscore Connected TV, we continue our comparison of OTT with linear TV viewing behaviour on TV screens in the UK. This time we take a measure of the growing importance of OTT in the average consumer’s daily TV diet. Our analysis...
7% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p2

Measuring for the Future of Media, Today

Multi-screen streaming represents one of the biggest technological changes in a generation; trying to measure this shifting media landscape in 2021 with the same approach we used when there were only a handful of television networks is as futile as it...
7% - ights/Blog/Measuring-for-the-Future-of-Media-Today

Giochi online in Europa

In this week’s edition of Comscore Snapshots we look at the online gaming landscape in Europe. We include statistics for the EU5 region: France, Germany, Italy, Spain, and the UK. Our analysis covers websites and mobile apps where consumers can find information...
7% - ights/Blog/Online-Gaming-in-Europe

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under...
7% - ights/Press-Releases/2021/5/Comscore-Announces-New-Agreement-with-Lightbox-OOH-Video-Network-for-Digital-Out-of-Home-Measurement

Meet the Global Team Michigan

Working for Shareablee in Michigan is amazing! I get to experience the calming comfortability of working in my hometown, Ann Arbor, MI, while being a part of the exciting and fast-paced social media measurement industry. I work with my creative and knowledgeable...
7% - ights/Blog/Meet-the-Global-Team-Michigan

Comscore Inks Agreement with Captivate for DOOH Audience Measurement

Comscore today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution.
7% - ights/Press-Releases/2021/8/Comscore-Inks-Agreement-with-Captivate-for-DOOH-Audience-Measurement