title - Comscore, Inc.

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
12% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams

Its All About the Audience

For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
10% - ights/Blog/Its-All-About-the-Audience

Comscore Reaches Multi-Year Exclusive Agreement With BB Theatres

Comscore announces a multi-year, exclusive agreement with B&B Theatres® to provide Comscore’s innovative theatre and circuit management solutions to increase productivity and manage content across B&B’s 57 locations in real-time.
10% - ights/Press-Releases/2024/4/Comscore-Reaches-Multi-Year-Exclusive-Agreement-With-BB-Theatres

Comscore libera Social Incremental Audiences para México

Comscore, Inc. (NASDAQ: SCOR), empresa líder en medición de audiencias multiplataforma, anunció la inclusión de Social Incremental Audiences en su suite MMX Multi-Plataforma para México. Esta nueva integración, que ya está disponible en Estados Unidos,...
7% - ights/Press-Releases/2024/4/Comscore-libera-Social-Incremental-Audiences-para-Mexico

Comscore Social Insights

Comscore Social Insights helped showcase incremental reach for the beauty brand's social audience
30% - e-Studies/Comscore-Social-Insights

Comscore Digital Insights

Comscore digital insights help a beauty brand understand their target audience with deeper psychographic targets.
30% - e-Studies/Comscore-Digital-Psychographic-Insights-Empowers-a-Beauty-Brand

Comscore Congressional District CTV Index

Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
13% - ights/Presentations-and-Whitepapers/2024/Comscore-Congressional-District-CTV-Index

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
7% - ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement

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