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Rihanna Shines at Halftime and on Social

If you didn’t watch Sunday’s Rihanna concert LIVE, chances are you didn’t miss it on social or in the headlines afterward!
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comScore Introduces Validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign...
2% - ights/Press-Releases/2012/1/comScore-Introduces-Validated-Campaign-Essentials

Digital Analytix Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for...
2% - ights/Press-Releases/2012/10/Digital-Analytix-Monetization-Allows-Publishers-to-Create-More-Effective-Viewability-Based-Page-Layouts-and-Advertising-Packages

How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates...
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What’s My Comp Index?

In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term,...
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The Time is Now for Women to Stand Up and Start Up

I can vividly remember my first day at my new employer, Procter and Gamble, back in the 1980’s. I walked into Cincinnati headquarters and entered the elevator. On the ride up, I clearly recall four men in suits discussing details of a commercial they...
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Introducing Mobile Metrix 2 Insight into Mobile Behavior

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™...
2% - ights/Press-Releases/2012/5/Introducing-Mobile-Metrix-2-Insight-into-Mobile-Behavior

Branded Pharmaceutical Websites Continue to Generate Highest Lifts

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
2% - ights/Press-Releases/2012/4/Branded-Pharmaceutical-Websites-Continue-to-Generate-Highest-Lifts

When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For...
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The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend...
2% - ights/Blog/The-Duplication-Complex-Failing-to-Acknowledge-the-Importance-of-Mobile-Only-Audiences