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Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
16% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
10% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
4% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

OTT Viewership During the Pandemic

Time spent on streaming services grew dramatically between March 2020 to February 2021, gaining over 35% per month year-over-year. What does OTT streaming look like a year into the pandemic and beyond? To learn more about the OTT landscape in terms of...
17% - ights/Infographics/OTT-Viewership-During-the-Pandemic

Breaking Down Bond's Box Office Success

'No Time To Die', the 25th and latest installment in the James Bond franchise, premiers in the U.S. on Friday, October 8.
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Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms...
10% - ights/Press-Releases/2021/10/Comscore-Signs-Exclusive-Agreement-with-Imaginuity-for-Local-TV-Measurement

How fashionable is the e-commerce landscape for apparel

In this new blog post, we look at the e-commerce landscape for apparel in the EU5 region.
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Conectividad Movil El telefono movil la puerta de las Smart Homes

Según algunas estimaciones, actualmente estamos rodeados por más de 35 billones de dispositivos conectadosi y la mayoría de ellos están en nuestros hogares (Smart Home). La medición de billones de dispositivos tan heterogéneos y complejos tecnológicamente...
5% - ights/Blog/Conectividad-Movil-El-telefono-movil-la-puerta-de-las-Smart-Homes

Fintech and traditional banks competition or symbiosis

In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
12% - ights/Blog/Fintech-and-traditional-banks-competition-or-symbiosis

Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
16% - ights/Blog/Gaming-Continues-Upward-Trajectory-Fueled-by-Mobile-Gaming-Apps