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Giochi online in Europa

In this week’s edition of Comscore Snapshots we look at the online gaming landscape in Europe. We include statistics for the EU5 region: France, Germany, Italy, Spain, and the UK. Our analysis covers websites and mobile apps where consumers can find information...
7% - ights/Blog/Online-Gaming-in-Europe

Indicadores cualitativos cual utilizar

El interfaz de Comscore supone una herramienta de alto valor para el conocimiento de la audiencia de miles de soportes. Sin embargo, muchas veces los usuarios se centran en el uso de indicadores cuantitativos sin profundizar en indicadores de calidad...
23% - ights/Blog/Indicadores-cualitativos-cual-utilizar

Comscore Reports TV Viewing Engagement for Week Ending May 9 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 9, 2021.
29% - ights/Press-Releases/2021/5/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-May-9-2021

Laura Fitzpatrick to Speak at TV + Sports Summit

Comscore announced that Laura Fitzpatrick, Senior Vice President, National Services, will be speaking at the TV + Sports Summit on June 10, 2021 at 4:25pm ET.
19% - ights/Press-Releases/2021/5/Laura-Fitzpatrick-to-Speak-at-TV-Sports-Summit

Cómo Comscore ayuda a El Heraldo de México a alcanzar sus objetivos estratégicos

El Heraldo de México, un periódico fundado en 1965 que tuvo su lanzamiento digital en 2018, buscaba trabajar en el fortalecimiento de la marca para comenzar a llegar a posiciones de liderazgo y diferenciarse de los diferentes medios regionales o estatales.
27% - ights/Blog/Como-Comscore-ayuda-a-El-Heraldo-de-Mexico

Spotlight on the Power of Minority-Owned Media

Upfront season is here, and advertisers are increasing their focus on minority-owned and minority-focused media outlets when considering future ad spend. Minority-owned media have the unique power to capture engaged, segmented audiences for their advertisers....
12% - ights/Blog/Spotlight-on-the-Power-of-Minority-Owned-Media

Comscore Reports TV Viewing Engagement for Week Ending May 2 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 2, 2021.
36% - ights/Press-Releases/2021/5/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-May-2-2021

Comscore Reports TV Viewing Engagement for Week Ending April 25 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 25, 2021.
37% - ights/Press-Releases/2021/5/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-25-2021

A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese

I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
12% - ights/Blog/A-distanza-di-un-anno-dall-inizio-della-pandemia-si-consolida-la-crescita-dell-utilizzo-di-Internet-nel-nostro-Paese

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under...
7% - ights/Press-Releases/2021/5/Comscore-Announces-New-Agreement-with-Lightbox-OOH-Video-Network-for-Digital-Out-of-Home-Measurement