Comscore Reports TV Viewing Engagement for Week Ending April 25, 2021 

RESTON, Va., May 7, 2021 - Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 25, 2021.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending April 25, 2021)

RANK

STICKINESS

INDEX

RATING

RANK

TELECAST NETWORK DAY
1 152 157 Enamorándonos UNIMAS 4/21/2021
2 142 96 La hija del embajador UNIV 4/23/2021
3 141 6 Chicago Fire NBC 4/21/2021
4 139 119 Buscando a Frida TELMUN 4/19/2021
5 139 78 ¿Te acuerdas de mí? UNIV 4/20/2021
6 138 79 La Rosa de Guadalupe UNIV 4/20/2021
7 136 10 Chicago P.D. NBC 4/21/2021
8 135 33 9-1-1: Lone Star FOX 4/19/2021
9 135 3 The Voice NBC 4/19/2021
10 134 28 9-1-1 FOX 4/19/2021
11 129 4 Chicago Med NBC 4/21/2021
12 128 24 Grey's Anatomy ABC 4/22/2021
13 128 121 Exatlón Estados Unidos TELMUN 4/25/2021
14 127 20 Bull CBS 4/19/2021
15 127 35 The Masked Singer FOX 4/21/2021
16 125 7 FBI CBS 4/20/2021
17 124 138 La suerte de Loli TELMUN 4/19/2021
18 124 30 Blue Bloods CBS 4/23/2021
19 123 22 Law & Order: Organized Crime NBC 4/22/2021
20 123 56 The Resident FOX 4/20/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending April 25, 2021)

RANK

STICKINESS

INDEX

RATING

RANK

TELECAST NETWORK DAY
1 151 26 Hearts Down Under HALL 4/24/2021
2 144 21 When Calls the Heart HALL 4/25/2021
3 143 33 The Curse of Oak Island HST 4/20/2021
4 136 48 90 Day Fiancé: Happily Ever After? TLC 4/25/2021
5 135 170 My Husband's Killer Girlfriend LIFE 4/24/2021
6 134 907 La Rosa de Guadalupe GALA 4/24/2021
7 134 140 Tyler Perry's The Oval BET 4/20/2021
8 133 407 Deceitful Dating LMN 4/23/2021
9 133 292 Fear the Walking Dead AMC 4/25/2021
10 129 79 WWE Monday Night Raw USA 4/19/2021
11 128 130 The Real Housewives of Atlanta BRAVO 4/25/2021
12 128 157 The Real Housewives of New Jersey BRAVO 4/21/2021
13 127 159 Married to Medicine BRAVO 4/25/2021
14 127 921 Fatal Attraction TVONE 4/19/2021
15 126 368 VH1 Couples Retreat VH1 4/19/2021
16 126 202 Aurora Teagarden Mysteries: How to Con a Con HALLMM 4/25/2021
17 125 266 Married at First Sight LIFE 4/21/2021
18 124 128 OutDaughtered TLC 4/20/2021
19 124 20 Home Town HGTV 4/25/2021
20 123 195 The First 48 A&E 4/22/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal;  Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore’s TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore’s TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. 

Comscore
Neil Ripley
Comscore, Inc.
(646) 746-0579
press@comscore.com

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