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Advertisers Look to the Web During Super Bowl

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl
14% - ights/Press-Releases/2006/02/Advertisers-Look-to-the-Web-During-Super-Bowl

comScore Launches Segment Metrix

comScore today introduced comScore Segment Metrix, a new tool that works with a variety of consumer segmentation schemes to give marketers the ability to track, analyze and report Internet activity by their most important consumer groups. The product...
14% - ights/Press-Releases/2007/07/comScore-Launches-Segment-Metrix

The world reacts to the death of Queen Elizabeth II

We take a look at the conversation dominating social media on news of the death of Queen Elizabeth II on September 8.
14% - ights/Blog/The-world-reacts-to-the-death-of-Queen-Elizabeth-II

Smart TVs: Streaming’s Ultimate Catalyst

Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
14% - ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
14% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

The Town 2023 o show em social media

A estreia de um dos eventos mais aguardados pelos paulistanos foi cercada de expectativas e investimentos e ações de grandes marcas. The Town 2023, que ocorreu entre 2 e 10 de setembro, multiplicou nas redes sociais. Confira esta análise que preparamos...
14% - ights/Blog/The-Town-2023-o-show-em-social-media