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Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
18% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York

Marketing en el Mundo del Gaming en México

Comscore, en colaboración con el Consejo de Investigación de Medios, desvela los hallazgos de su primer estudio sobre Gaming Advertising en México y América Latina.
16% - ights/Presentations-and-Whitepapers/2024/Marketing-en-el-Mundo-del-Gaming-en-Mexico

Incremental Voters Reach

Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
22% - e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive...
13% - ights/Presentations-and-Whitepapers/2024/Settling-the-Score

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser

Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
22% - e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk

El panorama de CTV en Perú

Comscore presenta su estudio de industria "Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023", respaldado por destacadas compañías y asociaciones del ecosistema digital. El estudio explora los hábitos de consumo y actitudes hacia...
15% - ights/Presentations-and-Whitepapers/2024/El-panorama-de-CTV-en-Peru

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
30% - e-Studies/Comscore-Provides-Insight-into-Sonoro-Media-s-Hispanic-Audience

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
6% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Una Vision Completa de la Medicion de Audiencias en el Ecosistema Digital Argentino

Hace unas semanas, Comscore, junto a líderes de la industria, analizó los desafíos y oportunidades en la publicidad digital actual. El evento reunió a profesionales destacados de agencias, medios y anunciantes para discutir los nuevos hábitos de consumo...
30% - ights/Infographics/Una-Vision-Completa-de-la-Medicion-de-Audiencias-en-el-Ecosistema-Digital-Argentino

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
28% - e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness