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Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights...
10% - ights/Press-Releases/2012/1/Nearly-50-Percent-of-Internet-Users-in-Europe-Visit-Newspaper-Sites

Latinoamérica Es La Región Más Involucrada En Redes Sociales a Nivel Global

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans...
10% - ights/Press-Releases/2012/6/Latin-America-Leads-as-the-Most-Socially-Engaged-Global-Region

Number of U.S. Mobile Financial Account Users Surges 54 Percent to 30 Million in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on the state of the mobile financial services market from its quarterly Mobile Financial Advisor report. The report found that in Q4 2010, 29.8...
10% - ights/Press-Releases/2011/3/Number-of-U.S.-Mobile-Financial-Account-Users-Surges-54-Percent-to-30-Million-in-Past-Year

Android Captures number 2 Ranking Among Smartphone Platforms in EU5

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain...
10% - ights/Press-Releases/2011/9/Android-Captures-number-2-Ranking-Among-Smartphone-Platforms-in-EU5

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties...
10% - ights/Blog/Auto-Advertisers-Go-Digital-Doing-a-Good-Job

comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
10% - ights/Blog/comScore-Brand-Crosses-India

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
10% - ights/Blog/Four-Ways-to-Improve-Display-Advertising

Majority of Smartphone Owners Now Access Travel Information on their Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed...
10% - ights/Press-Releases/2012/4/Majority-of-Smartphone-Owners-Now-Access-Travel-Information-on-their-Devices

Mobile and Video Emerge As Significant Online Ad Platforms in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users....
10% - ights/Press-Releases/2011/9/Mobile-and-Video-Emerge-As-Significant-Online-Ad-Platforms-in-the-UK

Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
10% - ights/Blog/Part-2-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage