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Comscore-Markets-Interactive-Map

Our Comscore Markets Interactive Map provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel...
4% - ights/Blog/Comscore-Markets-Interactive-Map

Los equipos con los hinchas más comprometidos de la Liga de Campeones

In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
4% - ights/Rankings/Champions-League-Ranking-by-engagement

Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
4% - ights/Blog/Monetization-Opportunities-for-Publishers

Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
4% - ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore

Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
4% - ights/Blog/Game-On-How-to-Unlock-the-Potential-of-Fall-Sports-Viewership

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
4% - ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence

Top IM Markets Worldwide

A look at the top markets for the Instant Messenger category in May 2011 showed that markets in Latin America and Asia accounted for a majority of the list. In terms of time spent on Instant Messengers, Brazil led with visitors averaging 8.5 hours on...
4% - ights/Infographics/Top-IM-Markets-Worldwide

Local Is Where Currency Begins

Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
4% - ights/Blog/Local-Is-Where-Currency-Begins

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
4% - fts/New-Pharma-Digital-Marketing-Benchmarks-Reveal-Significant-Increase-in-Effectiveness

Balotaje en Argentina Que nos dicen las plataformas sociales

A pocos días del balotaje en Argentina, Comscore ofrece un resumen sobre cómo evolucionan las estrategias políticas de los líderes más prominentes del país y cómo se manifiesta su engagement en sus perfiles de redes sociales. Después de cuatro años con...
4% - ights/Blog/Balotaje-en-Argentina-Que-nos-dicen-las-plataformas-sociales