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What’s My Comp Index?

In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term,...
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The Time is Now for Women to Stand Up and Start Up

I can vividly remember my first day at my new employer, Procter and Gamble, back in the 1980’s. I walked into Cincinnati headquarters and entered the elevator. On the ride up, I clearly recall four men in suits discussing details of a commercial they...
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Introducing Mobile Metrix 2 Insight into Mobile Behavior

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™...
3% - ights/Press-Releases/2012/5/Introducing-Mobile-Metrix-2-Insight-into-Mobile-Behavior

Branded Pharmaceutical Websites Continue to Generate Highest Lifts

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
3% - ights/Press-Releases/2012/4/Branded-Pharmaceutical-Websites-Continue-to-Generate-Highest-Lifts

When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For...
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The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend...
3% - ights/Blog/The-Duplication-Complex-Failing-to-Acknowledge-the-Importance-of-Mobile-Only-Audiences

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
3% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions

MDA and comScore Release Rankings of Top Web Entities in Malaysia for July 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
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Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients.
3% - ights/Press-Releases/2015/4/Kantar-Media-and-comScore-Announce-First-Joint-Offering-for-Cross-Media-Audience-Measurement

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply...
3% - ights/Blog/Top-5-Reasons-Why-Sellers-Should-Care-about-NHT-and-Online-Ad-Fraud