title - Comscore, Inc.

Building a winning political media plan with Arsement Media Group

Arsement Media Group used Comscore insights and custom segments to inform media buys for a winning political campaign strategy.
18% - e-Studies/Building-a-winning-political-media-plan-with-Arsement-Media-Group

Improving campaign outcomes with privacy-centric, ID-Free targeting

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
18% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition

A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
18% - fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition

Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service

A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
18% - fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service

ID-Free Predictive Audiences Triples Reach Against Gen Z

In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
18% - fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z

Cost-efficiently improving automotive sales with Borgmeyer Marketing Group

Strategic and cost-efficient TV advertising with Borgmeyer Marketing Group
18% - fts/Case-StudiesX/Cost-efficiently-improving-automotive-sales-with-Borgmeyer-Marketing-Group

Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagement

Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beauty products.
18% - fts/Case-StudiesX/Estee-Lauder-Drives-Global-Effciency-and-Sees-Big-Lifts-in-Social-Engagement

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