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Parallel Decisions that Improve Campaign Accuracy and Effectiveness
At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
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e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness
Using Comscore insights to understand the consumer journey
In a previous report on the fast-moving consumer goods (FMCG) sector, Comscore revealed that the UK’s digital food retail audience is the largest in Europe.
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e-Studies/Using-Comscore-insights-to-understand-the-consumer-journey
Proving the value of Comscore measurement with WIS-TV
WIS-TV, a local NBC affiliate in Columbia, SC, educated a client on the power of Comscore data and won their business as a result.
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e-Studies/Proving-the-value-of-Comscore-measurement-with-WIS-TV
Increasing in-target delivery with Centro
Comscore pre-bid insights substantially increased in-target delivery for Cento clients
17% -
e-Studies/Increasing-in-target-delivery-with-Centro
Understanding and Impacting the Consumer Journey with TripAdvisor
Strategic and cost-efficient TV advertising with BMG
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fts/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor
Driving lead generation across platforms with Oracle Data Cloud
An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.
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fts/Case-StudiesX/Driving-lead-generation-across-platforms-with-Oracle-Data-Cloud
Live Digital Talks: El Caso Renault
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ights/Presentations-and-Whitepapers/2020/Live-Digital-Talks-El-Caso-Renault
comScore Releases Rankings of Top Web Entities in Japan for January 2016
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ights/Rankings/comScore-Releases-Rankings-of-Top-Web-Entities-in-Japan-for-January-2016
Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
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ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit
Panorama de CTV en América Latina, 2024
Por tercer año consecutivo, Comscore presenta su estudio de Connected TV, OTT y Addressable Advertising en América Latina, revelando los hallazgos clave para 2024 que muestran el panorama actual y la evolución de esta tecnología en la región. Respaldado...
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ights/Presentations-and-Whitepapers/2024/Panorama-de-CTV-en-America-Latina-2024
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