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Its like Thunder Lightning Severe Weather is Frightening How Harsh Weather Conditions Impact Local News Viewership
Peak hurricane season is here. And already, we’ve had several hurricanes threatening the U.S.: Hurricane Lane had a close encounter with Hawaii, and Hurricane Florence landed a devastating blow to the Carolinas and the Southeast. In times of crisis, it’s...
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ights/Blog/Its-like-Thunder-Lightning-Severe-Weather-is-Frightening-How-Harsh-Weather-Conditions-Impact-Local-News-Viewership
Veteran Information Technology Innovator Amir Yazdani Joins Comscore
Comscore today announced that it has appointed Amir Yazdani as Strategic Adviser to the CEO. Mr. Yazdani, the original visionary and chief architect of Comscore’s Television and Movies measurement platforms, will join the leadership team to champion the...
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ights/Press-Releases/2020/1/Veteran-Information-Technology-Innovator-Amir-Yazdani-Joins-Comscore
Whats Old is New Again The Renaissance of Contextual Targeting
For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt to navigate the latest regulations, they are met by...
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ights/Blog/Whats-Old-is-New-Again-The-Renaissance-of-Contextual-Targeting
COVID-19 and European retail how consumers are getting ready for the summer
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ights/Blog/COVID-19-and-European-retail-how-consumers-are-getting-ready-for-the-summer
COVID19 and its impact on Digital Media Consumption in India
As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pandemic.
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ights/Blog/COVID19-and-its-impact-on-Digital-Media-Consumption-in-India
Workforce is Tuning In to Local Newscasts During Self-Isolation
It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
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ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation
New Comscore Research Examines the Future of Privacy-Safe Measurement
In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore (Nasdaq: SCOR), a trusted...
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ights/Press-Releases/2020/6/New-Comscore-Research-Examines-the-Future-of-Privacy-Safe-Measurement
Does Snapchats Strength Among Millennials Predict Eventual Mainstream Success
Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money...
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ights/Blog/Does-Snapchats-Strength-Among-Millennials-Predict-Eventual-Mainstream-Success
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration
In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy...
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ights/Blog/Teens-Older-Demos-Driving-Gains-in-U.S.-Smartphone-Penetration
Kantar Media & CSM awarded Hong Kong TV Measurement Service until 2023
CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded the contract for the provision of TV Ratings in Hong Kong from January 2018 until 2023.
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ights/Press-Releases/2017/3/Kantar-Media-CSM-awarded-Hong-Kong-TV-Measurement-Service-until-2023
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