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Comscore Insights: CES 2024 fique por dentro
Já começamos 2024 já repletos de energia: o time da Comscore nos Estados Unidos se apresentou em janeiro na CES (Consumer Electronics Show), o mais poderoso evento de tecnologia em todo o mundo, que aconteceu em Las Vegas. Como tema principal, o evento...
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ights/Blog/Comscore-Insights-CES-2024-fique-por-dentro
La presencia de las aerolíneas europeas en las redes sociales durante 2023
On social media, European Airlines reached new heights in 2023. In this infographic "European Airlines’ Social Media Presence in 2023" we overview social engagement trends, platform preferences, and the most effective content for posts used by leading...
22% -
ights/Infographics/European-Airlines-social-media-presence-in-2023
El futuro digital Temas clave del evento Programmatic Morning
El evento "Programmatic Morning: Identificación & Medición" se ha consolidado como un punto de encuentro esencial para comprender el futuro digital. Julia Sizova Granero, Country Manager South EMEA, participó en la mesa redonda sobre "Soluciones de medición...
29% -
ights/Blog/El-futuro-digital-Temas-clave-del-evento-Programmatic-Morning
Diversity & Inclusion
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ut/Diversity-and-Inclusion
Market-Level Campaign Measurement
CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
25% -
ducts/Advertising/Market-Level-Campaign-Measurement
Azar y estrategia el panorama de las apuestas en linea
Comscore resume cómo se desenvuelve el ecosistema de apuestas en línea en Estados Unidos y la región latinoamericana. Una categoría que incluye casinos online, loterías, juegos de azar y apuestas deportivas, entre otros.
13% -
ights/Infographics/Azar-y-estrategia-el-panorama-de-las-apuestas-en-linea
Insights AI Generativa: writing, editing, designing
Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
12% -
ights/Blog/Insights-AI-Generativa-writing-editing-designing
Closed Loop Cross-Platform Audience Reach with Comscore
As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
14% -
ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore
Top Trends to Keep an Eye on in 2024
As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
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ights/Blog/Top-Trends-to-Keep-an-Eye-on-in-2024
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence
Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
7% -
ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence
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