title - Comscore, Inc.

Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
53% - e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency

Using Comscore insights to understand the consumer journey

In a previous report on the fast-moving consumer goods (FMCG) sector, Comscore revealed that the UK’s digital food retail audience is the largest in Europe.
53% - e-Studies/Using-Comscore-insights-to-understand-the-consumer-journey

Proving the value of Comscore measurement with WIS-TV

WIS-TV, a local NBC affiliate in Columbia, SC, educated a client on the power of Comscore data and won their business as a result.
53% - e-Studies/Proving-the-value-of-Comscore-measurement-with-WIS-TV

Fast Facts Social Media Celebrates the Year of the Snake

Lunar New Year festivities began worldwide on January 29, 2025, marking the start of the Year of the Snake - the 6th animal on the Chinese calendar. Here’s a glimpse into how this new lunar year shone on social media.
53% - ights/Infographics/Fast-Facts-Social-Media-Celebrates-the-Year-of-the-Snake

La celebracion del ano de la serpiente en las redes sociales

Lunar New Year festivities began worldwide on January 29, 2025, marking the start of the Year of the Snake - the 6th animal on the Chinese calendar. Here’s a glimpse into how this new lunar year shone on social media.
53% - ights/Infographics/Social-Media-Celebrates-the-Year-of-the-Snake

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related...
52% - ights/Infographics/Nearly-1-in-5-U.S.-Smartphone-Owners-Booked-Travel-on-their-Device-in-Past-Three-Months

More consumers are using health mobile apps

Traffic to health apps has increased by 64 percent since 2018...and consumers spend 25 percent more time on them. In the past few years there has been a proliferation of mobile apps that allow consumers to access health information or track fitness progress.
52% - ights/Infographics/More-consumers-are-using-health-mobile-apps

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