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2008 Guidance


14% - ights/Press-Releases/2008/02/2008-Guidance

Anheuser-Busch King of Ads at Super Bowl


44% - ights/Press-Releases/2008/02/Anheuser-Busch-King-of-Ads-at-Super-Bowl

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
14% - ights/Blog/Entering-the-promised-land-of-behavioral-targeting

Top French Web Sites


39% - ights/Press-Releases/2008/01/Top-French-Web-Sites

Top German Web Sites


61% - ights/Press-Releases/2008/01/Top-German-Web-Sites

European Web Site Usage

comScore today released its Q4 2007 rankings of the largest careers services & development sites in Europe, based on data from the comScore World Metrix audience measurement service.
62% - ights/Press-Releases/2008/01/European-Web-Site-Usage

Coming Soon: TV! As Seen on the Internet

Over the holidays, everyone (by which I mean, my wife's family) was asking me, "What exciting new developments can we expect to see in online metrics in 2008?" From my perspective, I do see something important bubbling up on the Internet, something that...
32% - ights/Blog/Coming-Soon-TV!-As-Seen-on-the-Internet

Mobile Music Adopted

The rise in music phones has spurred adoption of mobile music consumption across the United States and Western Europe, reports M:Metrics, the mobile media authority. The firm reports that sideloading accounts for 83 percent of mobile music usage across...
14% - ights/Press-Releases/2008/01/Mobile-Music-Adopted

2007 Holiday Shopping Season: Glass Half-Full or Half-Empty?

Now that the 2007 holiday shopping season has finally come to a close, it’s worth taking a look back at what transpired. Depending on how you look at it, there’s a strong argument to be made that the glass was both half-full and half-empty.
32% - ights/Blog/2007-Holiday-Shopping-Season-Glass-Half-Full-or-Half-Empty

Holiday Update Dec 30


44% - ights/Press-Releases/2007/12/Holiday-Update-Dec-30