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Online Holiday Spending Approaches $20 Billion for the Season

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 41 days of the November – December 2009 holiday season. For the holiday season-to-date, $19.9 billion has been spent...
54% - ights/Press-Releases/2009/12/Online-Holiday-Spending-Approaches-20-Billion-for-the-Season

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for March 2010

Automaker discounts and incentives compelled millions of Americans to visit auto manufacturer sites to seek information and investigate possible purchases. Political news and information sites also saw sizeable gains in traffic as Americans tuned into...
54% - ights/Press-Releases/2010/4/comScore-Media-Metrix-Ranks-Top-Growing-Properties-and-Site-Categories-for-March-2010

Video Streaming in India

Disney recently unveiled Disney+, its video streaming service, which will first be rolled out this year in the United States before being expanded internationally. In India, however, Disney is ahead of the game: it acquired Hotstar as part of the $71.3...
54% - ights/Blog/Video-Streaming-in-India

Measuring the Impact of Live Streams

An agency leveraged Comscore Branded Content powered by Hive to measure and understand the impact of JBL integrations in 6 Twitch livestreams
54% - e-Studies/Measuring-the-Impact-of-Live-Streams

Exposed Facebook Fans by Worldwide Region Starbucks Southwest and Bing

The chart below clearly illustrates how brands may be reaching Fans across the world with brand impressions on Facebook. Starbucks has a diverse base of exposed Fans across all five global regions, with North America accounting for less than 30 percent...
54% - ights/Infographics/Exposed-Facebook-Fans-by-Worldwide-Region-Starbucks-Southwest-and-Bing

Peru vs Nueva Zelanda Como se vivio en las redes sociales

La clasificación histórica de Perú al Mundial de Rusia 2018 generó un gran volumen de interacciones en las redes sociales. comScore realizó un reporte en base a las preferencias del público durante los dos partidos del repechaje entre Perú y Nueva Zelanda....
53% - ights/Blog/Peru-vs-Nueva-Zelanda-Como-se-vivio-en-las-redes-sociales

Comscore comienza la investigación de un aumento inusual

Comscore anunció que en respuesta a una solicitud del mercado en Argentina, se ha iniciado una investigación para analizar un aumento inusual en el tráfico de escritorio para una entidad anónima en América Latina.
53% - ights/Press-Releases/2020/11/Comscore-comienza-la-investigacion-de-un-aumento-inusual

Super Bowl Ad Campaigns

Super Bowl Ad Campaigns Send Viewers Rushing to the Web
53% - ights/Press-Releases/2005/02/Super-Bowl-Ad-Campaigns