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National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
14% - ducts/Television/National-TV-Measurement

Theater Management System

Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
14% - ducts/Movies/Theater-Management-System

VOD Transactions Peaked in the Month of April 2020

When we last looked at the impact of the coronavirus pandemic on video on demand (VOD) transactions, we saw a 30% year-over-year increase in average transactions per household that subscribes to VOD – with the average subscribing household accessing,...
54% - ights/Blog/VOD-Transactions-Peaked-in-the-Month-of-April-2020

Special Feature YouTubes Evolution in the OTT Streaming Landscape

Over recent years, over-the-top (OTT) streaming and streaming on connected TV devices (CTV) has exploded bringing changes to how advertisers think about their media investments.
28% - ights/Blog/Special-Feature-YouTubes-Evolution-in-the-OTT-Streaming-Landscape

As US Economy Begins to Reopen Digital Consumption Remains High

As states take steps toward reopening and Americans begin resuming some normal activities, new data from Comscore show that digital consumption is still well higher than it was pre-coronavirus. While digital consumption peaked in late April and has slowly...
14% - ights/Blog/As-US-Economy-Begins-to-Reopen-Digital-Consumption-Remains-High

Comscore Finds Increased Consumer Interest in Brokerage and Investment Accounts

Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment...
39% - ights/Press-Releases/2020/6/Comscore-Finds-Increased-Consumer-Interest-in-Brokerage-and-Investment-Accounts

Comscore Sees Signs of Stabilization in Local Television Consumption

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows that as states start to lift stay-at-home restrictions and Americans look for ways to occupy their time outside of their...
32% - ights/Press-Releases/2020/5/Comscore-Sees-Signs-of-Stabilization-in-Local-Television-Consumption

The Impact of Reopening on Local TV Viewing

Spring has sprung, and serious quarantine fatigue is setting in as warmer weather takes hold across the country. Many states are well past the two-month mark of their respective stay at home orders, and people are itching for social stimuli beyond their...
39% - ights/Blog/The-Impact-of-Reopening-on-Local-TV-Viewing

The Next Evolution of Media Consumption

This article is part of a series of insights that show a Canadian digital perspective on the impact of the COVID-19 pandemic on consumer behavior.
61% - ights/Blog/The-Next-Evolution-of-Media-Consumption

90 por cento dos acessos bancarios sao feitos por celular no Brasil

As pessoas buscam cada vez mais praticidade, todo tempo é precioso. Por esse motivo, transações financeiras e bancos online são cada vez mais importante no dia a dia dos brasileiros. Segundo a pesquisa realizada recentemente pela Comscore, mostra as principais...
45% - ights/Blog/90-por-cento-dos-acessos-bancarios-sao-feitos-por-celular-no-Brasil