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Salud Girls o Estrella Galicia en las manos de Kylie y Kendall Jenner

El paso por Mallorca de las hermanas Jenner, no ha dejado indiferente a las redes sociales. A Estrella Galicia tampoco.
14% - ights/Blog/Salud-Girls-o-Estrella-Galicia-en-las-manos-de-Kylie-y-Kendall-Jenner

One reach digital: Audiencias sociales incrementales en México

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
14% - ights/Blog/One-reach-digital-Audiencias-sociales-incrementales-en-Mexico

Custom e-commerce

Comscore’s custom e-commerce measurement solution helps PayPal showcase its value to prospective merchants
14% - e-Studies/Comscore-Custom-Solution-Measures-Online-Checkout-Conversion-Rates

Action Lift

Comscore proves impact of digital campaign by showing Action lift at online checkout and helps optimize campaign based on publisher performance.
14% - e-Studies/Action-Lift-Helps-Optimize-Campaign-Based-on-Publisher-Performance

Comscore pubblica i primi dati Social Incremental Reach degli editori italiani

Comscore, Inc. (Nasdaq: SCOR), partner globale di valore per la pianificazione, la transazione e la valutazione dei media su più piattaforme, ha ora pubblicato i primi dati sulla Social Incremental Reach degli editori italiani, ora parte della sua MMX...
46% - ights/Press-Releases/2024/5/Comscore-pubblica-i-primi-dati-Social-Incremental-Reach-degli-editori-italiani

Comscore’s Reach Frequency

Comscore’s Reach Frequency optimizes campaign reach with key audience cohorts.  Simulate, analyze, and plan digital campaigns pre-spend.​
74% - e-Studies/Comscores-Reach-Frequency

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
14% - ights/Blog/March-Madness-Across-Screens-2024-Recap

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
14% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart's progressive clients access to Comscore's granular media planning and evaluation data. This partnership builds on work between...
14% - ights/Press-Releases/2024/2/With-Elections-Approaching-New-TargetSmart-Comscore-Partnership-Empowers-Progressive-Advertisers

The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
14% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game