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comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Displa...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and...
39% - ights/Press-Releases/2009/10/comScore-and-Starcom-USA-Release-Updated-Natural-Born-Clickers-Study-Showing-50-Percent-Drop-in-Number-of-U.S.-Internet-Users-Who-Click-on-Displa

Top-Growing Properties and Site Categories for December 2009

comScore today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for December 2009 based on data from the comScore Media Metrix service. Americans continued to flock to Retail sites in December as the...
39% - ights/Press-Releases/2010/1/Top-Growing-Properties-and-Site-Categories-for-December-2009

Sports and Stories: A Q&A With Renata Policicio, VP of Research & Insights at ESPN

Renata Policicio leads the Research and Insights group for ESPN’s Global Markets. Based at the company’s New York offices, she leads the research and analytics international team, responsible for providing strategic and actionable guidance to advance...
39% - ights/Blog/Sports-and-Stories-A-Q-A-With-Renata-Policicio-VP-of-Research-Insights-at-ESPN

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser

Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
39% - e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk

comScore Appoints Judy Bahary as Senior Vice President of CPG Marketing Solutions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Judy Bahary has joined comScore as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry and will be based in Chicago. Ms....
39% - ights/Press-Releases/2012/2/comScore-Appoints-Judy-Bahary-as-Senior-Vice-President-of-CPG-Marketing-Solutions

comScore Gets On the Map in Istanbul!

This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that...
39% - ights/Blog/comScore-Gets-On-the-Map-in-Istanbul

comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of...
39% - ights/Press-Releases/2011/2/comScore-Publishes-White-Paper-on-the-Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Australia