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Comscore TV Local empowers cosmetic brand to identify stations that best reach their target audiences

Comscore TV local reporting empowers advertisers to identify stations that most reach their cosmetic brand's Broad-Based, Target, and 1P Audiences​.
54% - e-Studies/Comscore-TV-Local-empowers-cosmetic-brand-to-identify-stations-that-best-reach-their-target-audiences

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
26% - ights/Blog/Growing-Big-Game-Audiences-in-2024

Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
26% - fts/Growing-Big-Game-Audiences-in-2024

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
28% - ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
22% - ducts/Advertising/Market-Level-Campaign-Measurement

Comscore and Nexstar Reach Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become...
14% - ights/Press-Releases/2024/1/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Insights AI Generativa: writing, editing, designing

Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
14% - ights/Blog/Insights-AI-Generativa-writing-editing-designing

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
28% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
14% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Quantifying Growth in Generative AI Queries with Comscore Measurement

Comscore today released the first results of its new search market collection and reporting of generative AI queries.
32% - ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement