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comScore Reports October 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2012. The study...
32% - ights/Press-Releases/2012/11/comScore-Reports-October-2012-US-Mobile-Subscriber-Market-Share

U.S. Online Holiday Spending Surpasses 21 Billion for First 32 Days

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November–December 2012 holiday season. For the holiday season-to-date $21.4 billion has been spent...
32% - ights/Press-Releases/2012/12/U.S.-Online-Holiday-Spending-Surpasses-21-Billion-for-First-32-Days

comScore Releases 2013 Brazil Digital Future in Focus Report


32% - ights/Press-Releases/2013/3/comScore-Releases-2013-Brazil-Digital-Future-in-Focus-Report

India Turns to the Web for the Latest Updates During 2011 Cricket World Cup

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of Internet traffic to cricket websites during the 2011 Cricket World Cup. The report found that the tournament caused a surge in visitation to...
32% - ights/Press-Releases/2011/3/India-Turns-to-the-Web-for-the-Latest-Updates-During-2011-Cricket-World-Cup

comScore Launches Video Metrix 2 0 in the UK to Measure Evolving Online Video Landscape

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements...
32% - ights/Press-Releases/2011/1/comScore-Launches-Video-Metrix-2-0-in-the-UK-to-Measure-Evolving-Online-Video-Landscape

comScore Announces Appointment of Hugh McGoran as Senior Vice President of U.S. Ad Agency Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Hugh McGoran has joined comScore as Senior Vice President of U.S. Ad Agency Sales. Mr. McGoran will be responsible for comScore’s business development efforts...
32% - ights/Press-Releases/2011/1/comScore-Announces-Appointment-of-Hugh-McGoran-as-Senior-Vice-President-of-U.S.-Ad-Agency-Sales

comScore Releases February 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer....
32% - ights/Press-Releases/2011/3/comScore-Releases-February-2011-US-Online-Video-Rankings

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone...
32% - ights/Press-Releases/2010/10/Smartphone-Subscribers-Now-Comprise-Majority-of-Mobile-Browser-and-Application-Users-in-U.S

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends....
32% - ights/Blog/Thoughts-on-Wal-Mart-and-ISP-Data

How the Availability of Information Impacts Marketing Spending

With comScore’s IPO successfully completed and our company now well established as the leading supplier of digital marketing intelligence to more than 700 clients, I occasionally find myself thinking nostalgically back to August 1999, when Magid Abraham...
32% - ights/Blog/How-the-Availability-of-Information-Impacts-Marketing-Spending