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comScore Releases April 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another...
14% - ights/Press-Releases/2012/5/comScore-Releases-April-2012-US-Online-Video-Rankings

German Online Newspapers Attract High Income Audience

In Germany, nearly 30 million people visited a newspaper site in March 2012, an increase of 3 percent over the past year. A demographic analysis of the 5 largest newspaper sites in Germany showed that visitors from high income households were most likely...
72% - ights/Infographics/German-Online-Newspapers-Attract-High-Income-Audience

Social Media Delivers Valuable Exposure for Presidential Campaigns

In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to...
28% - ights/Blog/Social-Media-Delivers-Valuable-Exposure-for-Presidential-Campaigns

UK Email Usage Shifting from Computer to Mobile

In the UK, nearly 30.6 million unique visitors accessed email sites like Windows Live Hotmail and Yahoo! Mail via their home or work computer during March 2012. Fixed internet email usage saw a rise of 1 percent over the past year by visitors but email...
14% - ights/Infographics/UK-Email-Usage-Shifting-from-Computer-to-Mobile

comScore Reports 44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents...
14% - ights/Press-Releases/2012/5/comScore-Reports-44.3-Billion-in-Q1-2012-U.S.-Retail-E-Commerce-Spending

Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed...
32% - ights/Blog/Despite-its-Declining-Importance-for-Many-Display-Campaigns-the-Click-Remains-Important-for-Pharma-Marketers

Introducing Mobile Metrix 2 Insight into Mobile Behavior

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™...
14% - ights/Press-Releases/2012/5/Introducing-Mobile-Metrix-2-Insight-into-Mobile-Behavior

comScore to Speak at the Jefferies Global Technology Media Telecom Conference

RESTON, VA, – May 3, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, President and Chief Executive Officer, will present at the Jefferies Global Technology, Media & Telecom Conference...
56% - ights/Press-Releases/2012/5/comScore-to-Speak-at-the-Jefferies-Global-Technology-Media-Telecom-Conference

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing...
39% - ights/Infographics/Political-Candidates-Use-Different-Strategies-to-Engage-Voters-Through-Digital-Advertising

comScore Reports March 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed...
54% - ights/Press-Releases/2012/5/comScore-Reports-March-2012-US-Mobile-Subscriber-Market-Share