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Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups

Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising,...
32% - ights/Blog/Digital-Advertising-Develops-Presidential-Candidate-Brands-and-Engages-Voter-Groups

comScore Releases The Digital Politico Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012...
32% - ights/Press-Releases/2012/4/comScore-Releases-The-Digital-Politico-Report

European Mobile Gaming Gets Social

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile gaming behaviour across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service....
14% - ights/Press-Releases/2012/4/European-Mobile-Gaming-Gets-Social

1 in 5 Mobile Phone Users in Japan Now Owns a Smartphone

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study...
14% - ights/Press-Releases/2012/4/1-in-5-Mobile-Phone-Users-in-Japan-Now-Owns-a-Smartphone

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing...
39% - ights/Press-Releases/2012/4/comScore-Appoints-Beth-Uyenco-as-Senior-Vice-President-of-International-Research

comScore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

comScore is thrilled to announce that we recently planted our 3 millionth tree as part of our “Trees for Knowledge” panelist recruitment program. In partnership with the non-profit organization Trees for the Future, comScore introduced this program in...
45% - ights/Blog/comScore-Plants-3-Millionth-Tree-as-Part-of-Trees-for-Knowledge-Program

comScore Releases March 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped...
14% - ights/Press-Releases/2012/4/comScore-Releases-March-2012-US-Online-Video-Rankings

comScore and i360 Team Up to Provide Digital Marketing Insights

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior...
14% - ights/Press-Releases/2012/4/comScore-and-i360-Team-Up-to-Provide-Digital-Marketing-Insights

Casi la mitad de la audiencia europea de internet accede a webs de deportes

This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey...
14% - ights/Press-Releases/2012/4/Nearly-Half-of-European-Online-Audience-Visit-Sports-Sites

So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
32% - ights/Blog/So-What-if-Only-1-of-Facebook-Fans-Engage