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Spotlight on the Power of Minority-Owned Media

Upfront season is here, and advertisers are increasing their focus on minority-owned and minority-focused media outlets when considering future ad spend. Minority-owned media have the unique power to capture engaged, segmented audiences for their advertisers....
32% - ights/Blog/Spotlight-on-the-Power-of-Minority-Owned-Media

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
32% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore MD

With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
32% - ights/Blog/Nearly-1-in-3-Homes-Tune-in-to-Sunday-Night-Football-in-Baltimore-MD

Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond

The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting purveyors of misinformation unintentionally with advertising...
32% - ights/Blog/Combating-Misinformation-Warfare-Responsible-Action-During-the-Current-Conflict-and-Beyond

Quantifying Growth in Generative AI Queries with Comscore Measurement

Comscore today released the first results of its new search market collection and reporting of generative AI queries.
32% - ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement

The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
32% - ights/Blog/The-Rise-of-Resale

The Madness Slows Down and Spring Baseball is Back in San Diego CA

San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.
32% - ights/Blog/The-Madness-Slows-Down-and-Spring-Baseball-is-Back-in-San-Diego-CA

NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
32% - ights/Blog/NBA-Finals-Drive-Ratings-in-Dallas-Ft-Worth-TX

The Academy Awards 2021: The Winners & Losers on Social Media

Leading up to the 2021 Academy Awards, it was unclear just how they would fare. After all, this was the first Academy Awards broadcast since the COVID-19 pandemic, and many people have not seen the nominated movies with theaters closed. Most other awards...
32% - fts/The-Academy-Awards-2021-The-Winners-Losers-on-Social-Media

Comscore Announces Strategic Investment by Charter Communications Qurate Retail and Cerberus

Comscore announces strategic investment by Charter Communications, Qurate Retail and Cerberus. The investment will accelerate the industry’s shift to census-based audience and impression measurement.
29% - ights/Press-Releases/2021/1/Comscore-Announces-Strategic-Investment-by-Charter-Communications-Qurate-Retail-and-Cerberus