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comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency...
28% - ights/Press-Releases/2016/4/comScore-First-to-Offer-MRC-Accredited-Viewable-GRP-for-Digital-Display-and-Video

comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
28% - ights/Press-Releases/2016/4/comScore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights

UPS Study Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical...
28% - ights/Press-Releases/2016/6/UPS-Study-Avid-Online-Shoppers-Making-More-Than-Half-of-Their-Purchases-With-Ecommerce

5 Trends for Retailers to Watch Out for this Holiday Season

The 2017 holiday season is shaping up to be a promising one. Consumer discretionary spending has been bolstered throughout the year by low unemployment, a growing stock market and a more optimistic consumer. Although aggregate spending trends are pointed...
28% - ights/Blog/5-Trends-for-Retailers-to-Watch-Out-for-this-Holiday-Season

Viewability and In-Target Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges as the industry shifts toward new standards for valuing...
28% - ights/Blog/Viewability-and-In-Target-Key-Learnings-for-Media-Buyers-and-Sellers

How Mobile is Transforming Holiday Shopping

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving...
28% - ights/Blog/How-Mobile-is-Transforming-Holiday-Shopping

Holiday 2018 Digital Commerce Trends to Watch for This Season

Thanksgiving is almost here and beyond ample amounts of turkey and gravy and a time to give thanks, it means one thing to consumers: shopping deals. As we approach this year’s holiday retail season, what are some of the biggest online shopping trends...
28% - ights/Blog/Holiday-2018-Digital-Commerce-Trends-to-Watch-for-This-Season

Comscore Reports Highest Ever Worldwide Box Office

Comscore (Nasdaq: SCOR) today announced annual worldwide box offices revenues for 2019. Highlights include: All-Time High $42.5 Billion Globally for 2019. International Box-Office at an All-Time High of $31.1 Billion.
28% - ights/Press-Releases/2020/1/Comscore-Reports-Highest-Ever-Worldwide-Box-Office

Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
28% - ights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline

Special Feature YouTubes Evolution in the OTT Streaming Landscape

Over recent years, over-the-top (OTT) streaming and streaming on connected TV devices (CTV) has exploded bringing changes to how advertisers think about their media investments.
28% - ights/Blog/Special-Feature-YouTubes-Evolution-in-the-OTT-Streaming-Landscape