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Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment

When the news broke late Sunday evening that U.S. armed forces had managed to hunt down and kill Osama bin Laden, a range of emotions washed over me, including relief, elation, pride and so many others. But soon after the initial “pinch-myself, is this...
32% - ights/Blog/Seeking-Osama-Anatomy-of-a-News-Firestorm-in-a-Cross-Platform-Environment

U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered...
14% - ights/Press-Releases/2011/5/U.S.-Online-Display-Advertising-Market-Delivers-1.1-Trillion-Impressions-in-Q1-2011

comScore Releases European Engagement and Top Web Properties Rankings for March 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.
39% - ights/Press-Releases/2011/5/comScore-Releases-European-Engagement-and-Top-Web-Properties-Rankings-for-March-2011

Mobile Search: Techniques and Tactics for Marketers

Searches on mobile devices have increased 300% since 2010 and Google estimates that, in the next 18 months, 15-30% of searches will take place on mobile devices. Now that mobile search has reached such a critical mass and agencies and marketers alike...
74% - ights/Presentations-and-Whitepapers/2011/Mobile-Search-Techniques-and-Tactics-for-Marketers

Cricket World Cup Drives Surge in Online Video Viewing in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on online video viewing in India from its comScore Video Metrix service. The report found that online video viewing in India experienced a sharp increase...
14% - ights/Press-Releases/2011/4/Cricket-World-Cup-Drives-Surge-in-Online-Video-Viewing-in-India

comScore and Carnegie Mellon Join Forces for Social Media Analytics Case Contest

Here at comScore, we’re always interested in discovering new applications for our data by combining it with other available sources. And what better way to unleash this innovation than by enlisting the help of some of America’s best and brightest. This...
32% - ights/Blog/comScore-and-Carnegie-Mellon-Join-Forces-for-Social-Media-Analytics-Case-Contest

Cricket World Cup Rivets the Indian Online Population During Final Matches

Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in...
64% - ights/Blog/Cricket-World-Cup-Rivets-the-Indian-Online-Population-During-Final-Matches

Low-Cost Airlines Take Off Online in Asia Pacific

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study on the online travel industry with a focus on the Asia-Pacific region. The report found that in the past year, low-cost airline websites have experienced...
32% - ights/Press-Releases/2011/4/Low-Cost-Airlines-Take-Off-Online-in-Asia-Pacific

Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?

We have seen evidence in recent years of the negative impact rising gas prices appear to have on e-commerce spending, which is mostly discretionary in nature. If we look at year-over-year retail e-commerce spending growth rates, we can see that the exceptionally...
28% - ights/Blog/Will-Rising-Gas-Prices-Threaten-Recent-Gains-in-U.S.-E-Commerce-Spending

comScore Reports February 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2011. The study...
14% - ights/Press-Releases/2011/4/comScore-Reports-February-2011-US-Mobile-Subscriber-Market-Share