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Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home Programmatic Audience Targeting
Comscore today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).
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ights/Press-Releases/2021/10/Comscore-Announces-Agreement-with-Vistar-Media-to-Deliver-Digital-Out-of-Home-Programmatic-Audience-Targeting
Understanding the Typical OTT Home
As television and video viewing habits continue to evolve, we’ve seen an explosion in the adoption of OTT services by affluent young families. The typical OTT household is steaming more services and watching more hours than ever before. Take a look at...
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ights/Infographics/Understanding-the-Typical-OTT-Home
Building the Path Forward for the Future of Measurement
The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
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ights/Blog/Building-the-Path-Forward-for-the-Future-of-Measurement
Comscore Launches Predictive Audiences in Canada
Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
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ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada
TikTok challenge: no parar de crecer
Hace unas pocas semanas TikTok anunciaba que este pasado verano había alcanzado 1 billón (americano) de usuarios activos mensuales globalmente. Está claro que la aplicación es todo un éxito, pero veamos cómo ha sido su evolución histórica en usuarios...
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ights/Blog/TikTok-challenge-no-parar-de-crecer
Gambling online en peligro
La categoría Gambling qué incluye Loterías y Sorteos, Apuestas y Juegos de Azar ha tenido una evolución muy desigual durante los últimos años y ha quedado especialmente afectada por el año pandémico. En España siempre le hemos tenido especial cariño a...
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ights/Blog/Gambling-online-en-peligro
Interest in Electric Vehicles Accelerates
Automakers have recently introduced a variety of new model options outside of traditional internal combustion engine vehicles, including fully electric, hybrid and plug-in hybrid vehicles. Consumer interest in hybrid/electric vehicles has driven tremendous...
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ights/Infographics/Interest-in-Electric-Vehicles-Accelerates
Best Times to Post on Social: Food and Grocery Brands
For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
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ights/Blog/Best-Times-to-Post-on-Social-Food-and-Grocery-Brands
Comscore Announces Media & Technology Industry Veteran Jon Carpenter as Chief Financial Officer
Comscore today announced the appointment of Jon Carpenter as Chief Financial Officer. Carpenter, who will start November 29, 2021, joins Comscore as the company continues to capitalize on the transformational marketplace opportunities and executes on...
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ights/Press-Releases/2021/10/Comscore-Announces-Media-Technology-Industry-Veteran-Jon-Carpenter-as-Chief-Financial-Officer
Future Finders: The Future of Media Measurement with Bill Livek
In this interview at Advertising Week New York 2021, Comscore’s CEO & Executive Vice Chairman Bill Livek discusses how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental...
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ights/Videos/Interview/Future-Finders-The-Future-of-Media-Measurement-with-Bill-Livek
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