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Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently
The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
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ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently
Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
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ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer
Interactive Avenues first client to expand Comscore access to include new state level clusters for India
Comscore today announced that long-term client Interactive Avenues has become the first client to subscribe to Comscore’s new state level clusters for digital audience measurement in India. This addition to the existing digital measurement solution allows...
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ights/Press-Releases/2021/4/Interactive-Avenues-first-client-to-expand-Comscore-access-to-include-new-state-level-clusters-for-India
Infographic The Clear but Disparate Impact of Covid-19
In Comscore’s latest State of Automotive survey, Comscore surveyed respondents who had plans to buy or lease a new or used vehicle (‘intenders’) to understand how COVID-19 has changed the automotive shopping landscape and shifts in consumer behaviors.
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ights/Infographics/Infographic-The-Clear-but-Disparate-Impact-of-Covid-19
Comscore Signs Digital Audience Measurement Agreement with Newsmax
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Newsmax with Comscore’s industry-leading digital audience measurement.
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ights/Press-Releases/2021/3/Comscore-Signs-Digital-Audience-Measurement-Agreement-with-Newsmax
Comscore Expands into Out-of-Home Measurement
Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating...
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ights/Press-Releases/2021/3/Comscore-Expands-into-Out-of-Home-Measurement
El Estado de la Banca Digital en América Latina
La pandemia aceleró y empujó las iniciativas de pagos y billeteras digitales, como consecuencia de la necesidad de ofrecer alternativas simples, claras y efectivas para un consumidor latino ávido de estas soluciones
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ights/Presentations-and-Whitepapers/2021/El-Estado-de-la-Banca-Digital-en-America-Latina
The Moran Group Selects Comscores Local Market Measurement
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement with a full-service advertising agency, The Moran Group, for Comscore’s local television measurement.
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ights/Press-Releases/2021/3/The-Moran-Group-Selects-Comscores-Local-Market-Measurement
Connected TV: La nueva era en la publicidad digital
Descargue la presentación de nuestro webinar "Connected TV: La nueva era en la publicidad digital" una sesión junto a grandes líderes de la industria donde charlamos sobre los principales conceptos relacionados a CTV y Addressable TV, así como cuál es...
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ights/Presentations-and-Whitepapers/2021/Connected-TV-La-nueva-era-en-la-publicidad-digital
Linear TV vs OTT: What's the Drama?
The report also looks at whether people who watch content through SVOD services have preferences that are different from those who watch Linear TV services. Finally, the report takes steps towards answering the question of how to reach viewers of ad-free...
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ights/Presentations-and-Whitepapers/2021/Linear-TV-vs-OTT-Whats-the-Drama
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