Search for "LU online" returned 3774 matches

comScore Radiohead Study Becomes Foundation of Harvard Business School Case Study

Many of the readers of this blog will probably remember comScore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this study precipitated a lively debate in the blogosphere...
28% - ights/Blog/comScore-Radiohead-Study-Becomes-Foundation-of-Harvard-Business-School-Case-Study

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
33% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

Top 50 US Web Sites


41% - ights/Press-Releases/2008/06/Top-50-US-Web-Sites

US Online Video Usage


39% - ights/Press-Releases/2008/06/US-Online-Video-Usage

High Gas Prices Drive Consumers to Find Deals on the Internet

Hello, my name is Ian Eccleston from the Marketing Communications department at comScore. I'd like to share with you some rather interesting comScore data related to rocketing gas prices.
20% - ights/Blog/High-Gas-Prices-Drive-Consumers-to-Find-Deals-on-the-Internet

comScore Rings Up Mobile

Hi, I'm Will Hodgman one of the founders, along with Seamus McAteer, of M:Metrics. Now that M:Metrics is a part of comScore, I have to say that I feel like I have come home, again. In 1999, my first company – Ad Relevance - was bought by Media Metrix....
20% - ights/Blog/comScore-Rings-Up-Mobile

McDonald's Online Advertising


47% - ights/Press-Releases/2008/06/McDonald-s-Online-Advertising

comScore Adds Acxiom Personicx®


35% - ights/Press-Releases/2008/06/comScore-Adds-Acxiom-Personicx-R

Online Hotel Bookings Shift


37% - ights/Press-Releases/2008/06/Online-Hotel-Bookings-Shift

France Online Videos Watched


38% - ights/Press-Releases/2008/06/France-Online-Videos-Watched