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2020 State of Gaming
The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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fts/2020-State-of-Gaming-NEW
At the forefront of digital measurement and cross-platform solution
Alejandro Fosk, Executive Vice President International at Comscore, guides us through the digital ecosystem, examining the latest Explore our International Hub to learn more about the digital measurement landscape. Access our exclusive blog series to...
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fts/At-the-forefront-of-digital-measurement-and-cross-platform-solution2
Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition
A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
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fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition
Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand
A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
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fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand
Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service
A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
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fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service
ID-Free Predictive Audiences Triples Reach Against Gen Z
In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
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fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z
Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagement
Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beauty products.
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fts/Case-StudiesX/Estee-Lauder-Drives-Global-Effciency-and-Sees-Big-Lifts-in-Social-Engagement
Social in Media Publishing: The Dodo
The Dodo, a website created for animal lovers and rights issues, needed social intelligence to determine social KPIs in order to increase reach, engagement and referrals.
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fts/Case-StudiesX/Social-in-Media-Publishing-The-Dodo
Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social
Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social
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fts/Case-StudiesX/Johnson-s-Baby-Grows-Impressions-and-Fan-Base-with-New-Moms-on-Social
Comscore Adds Social Incremental Audiences To Nine More International Markets
Comscore (NASDAQ: SCOR), a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its MMX Platform suite for 9 international market s: Chile, Colombia, Peru, Germany, Ireland, Taiwan,...
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ights/Press-Releases/2025/7/Comscore-Adds-Social-Incremental-Audiences-To-Nine-More-International-Markets
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