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Smart TVs: Streaming’s Ultimate Catalyst

Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
34% - ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst

The Recipe For A New Currency

In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
24% - ights/Videos/Interview/The-Recipe-For-A-New-Currency

BBB22

Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.
88% - ights/Blog/BBB22

Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
26% - ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
41% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences

Interact 2022

Our annual INTERACT Summit draws from the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe.
7% - eract

Conseguiran Chanel y Eurovision enamorar a la audiencia

Con permiso de los más eurofans vamos a intentar pronosticar qué puede pasar este año en Eurovisión. El #SloMoChallenge ha calentado los motores de este evento, inicialmente, televisivo y ya crossmedia. Nuestra candidata participa esta semana en Turín...
7% - ights/Blog/Conseguiran-Chanel-y-Eurovision-enamorar-a-la-audiencia

The full circle of measurement: how digital and social data combined became a powerful tool for planning, reaching and targeting audiences

Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
7% - ights/Presentations-and-Whitepapers/2022/The-full-circle-of-measurement

Mudanças no consumo digital 2022

Como os consumidores se sentem em 2022? Muitas coisas mudaram e continuam mudando nos últimos anos em termos de cultura e comportamento social, onde as formas de interagir migraram para um ambiente digital e até mesmo para um espaço virtual – com a chegada...
14% - ights/Presentations-and-Whitepapers/2022/Mudancas-no-consumo-digital-2022

Fast Facts Content Mentioning the NFL Draft

The 2022 NFL Draft took social media by storm as teams, media companies, publishers, influencers, and fans shared their opinions on the picks. This infographic shares the essential topline metrics to understand the scale of conversation and the most influential...
30% - ights/Infographics/Fast-Facts-Content-Mentioning-the-NFL-Draft