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Comscore Announces Expansion with American Spirit Media for Local Television Currency Measurement

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expanded partnership agreement with American...
22% - ights/Press-Releases/2021/11/Comscore-Announces-Expansion-with-American-Spirit-Media-for-Local-Television-Currency-Measurement

Con la vuelta del futbol local y Tokio 2021 aumento el interes por el deporte en Chile

La mitad de su población tuvo acceso a la categoría deportes y en la región sólo fue superado por Argentina, donde la penetración alcanzó al 60% de los usuarios de internet. El 61% de la audiencia fue masculina y los hombres de entre 45 y 54 años fueron...
26% - ights/Blog/Con-la-vuelta-del-futbol-local-y-Tokio-2021-aumento-el-interes-por-el-deporte-en-Chile

Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior

In this whitepaper, we examine how OTT audiences consumed ad-supported versus non-ad-supported services over a period of two years. OTT streaming services, as well as advertisers and their agencies, use Comscore’s trusted measurement to understand the...
7% - ights/Presentations-and-Whitepapers/2021/Ad-Supported-vs-Non-Ad-Supported-OTT-App-Viewership-Behavior

Comscore Reports Third Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2021.
25% - ights/Press-Releases/2021/11/Comscore-Reports-Third-Quarter-2021-Results

Comscore tip #1 de 5: Sitios versus Categoría Media Trend

¿Sabías que MyMetrix permite a los sitios evaluar el rendimiento de sus métricas, no tan solo contra sus principales competidores sino también contra categorías de contenido completas? Aquí te enseñamos cómo hacerlo.
14% - ights/Videos/Products/Comscore-tip-1-de-5-Sitios-versus-Categoria-Media-Trend

Comscore Selected by Univision to Provide Next-Generation Linear Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire movies ecosystem, and Univision Communications Inc, the leading Spanish-language...
17% - ights/Press-Releases/2021/11/Comscore-Selected-by-Univision-to-Provide-Next-Generation-Linear-Audience-Measurement

El consumo de los medios digitales canarios durante septiembre 2021

La erupción volcánica de La Palma de 2021 ha atraído la atención de medios digitales locales, nacionales e internacionales, los cuales llevan ofreciendo, desde el inicio de este fenómeno natural, información actualizada al minuto y en algunos casos, imágenes...
7% - ights/Presentations-and-Whitepapers/2021/El-consumo-de-los-medios-digitales-canarios-durante-septiembre-2021

Will travels comeback power through despite Delta variant

Travel took a fall when COVID-19 first hit the U.S. in March 2020. It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y) growth for both total digital visitation and desktop...
7% - ights/Infographics/Will-travels-comeback-power-through-despite-Delta-variant

Comscore Connected TV: Viewing Behaviour in the UK p2

In the second instalment of Comscore Connected TV, we continue our comparison of OTT with linear TV viewing behaviour on TV screens in the UK. This time we take a measure of the growing importance of OTT in the average consumer’s daily TV diet. Our analysis...
26% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p2

California Rivals Analyzing the 2021 National League Division Series Dodgers vs Giants Viewership

Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented opportunities for advertisers and stations due to the...
20% - ights/Blog/California-Rivals-Analyzing-the-2021-National-League-Division-Series-Dodgers-vs-Giants-Viewership