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Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
29% - ights/Blog/Gaming-Continues-Upward-Trajectory-Fueled-by-Mobile-Gaming-Apps

Comscore tip #4 de 5: Medición de engagement

Conozca cómo medir el engagement a través de las métricas que te proporciona MyMetrix de Comscore.
7% - ights/Videos/Products/Comscore-tip-4-de-5-Medicion-de-engagement

Comscore Receives Prestigious BEST Award from Association for Talent Development

Comscore is proud to announce that it has been named a 2021 winner of the Association for Talent Development’s (ATD) BEST Award. Comscore is among 71 organizations from around the globe to receive the award this year.
17% - ights/Press-Releases/2021/9/Comscore-Receives-Prestigious-BEST-Award-from-Association-for-Talent-Development

Travel Report comportamento online do turista brasileiro

A indústria turística vivenciou grandes mudanças com relação a hábitos de consumo como consequência de uma pandemia global e hoje, mais do que nunca, deve adaptar seus esforços de marketing a estratégias digitais. Deste modo, a Comscore preparou um infográfico...
14% - ights/Infographics/Travel-Report-comportamento-online-do-turista-brasileiro

Exclusive research: OTT in India

Comscore is delighted to share with you the latest OTT research paper: OTT in India: Full Stream Ahead.
14% - ights/Presentations-and-Whitepapers/2021/Exclusive-research-OTT-in-India

Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

Online gaming and live streaming platforms are an undeniable cultural phenomenon, and as of the end of 2020, 65 percent of households owned a device on which they played games. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
26% - ights/Press-Releases/2021/9/Comscore-and-Spiketrap-Webinar-Will-Examine-How-Advertisers-Can-Reach-Gaming-Audiences-Without-Cookies

Future of Media Measurement Q&A with Bill Livek

Comscore's CEO and Executive Vice Chairman Bill Livek joined Steve Lanzano, President and CEO of TVB, to answer some questions about the future of media measurement.
7% - ights/Videos/Interview/Future-of-Media-Measurement-Q-A-with-Bill-Livek

Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
20% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
28% - ights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape

Tendências e comportamentos digitais do Brasil 1H2021

O ano de 2020 mudou as tendências no comportamento do consumidor, conhecer seus novos hábitos de navegação e consumo se tornou um verdadeiro desafio para as marcas. Desta maneira, a Comscore apresenta os key inisghts que a nova normalidade trouxe consigo...
14% - ights/Presentations-and-Whitepapers/2021/Tendencias-e-comportamentos-digitais-do-Brasil-1H2021