Search for "Saucony Men" returned 457 matches

comScore CEO Dr Magid Abraham Accepts AMAs Coveted Parlin Award

This morning, comScore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to those who have demonstrated “outstanding leadership...
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FDA Warning Letters Caused Dramatic Decline in Sponsored Link Exposures

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of changes in search engine marketing in the pharmaceutical industry as a result of the FDA warning letters distributed in March 2009. Using...
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Sports is an International Online Phenomenon

In a time of media fragmentation, economic uncertainty, and increasing consumer participation in media….there is one certainty, people still love sports! Over the last year, on average, one third of the Internet population visited a sports entity during...
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My Hour with Jennifer Lindsay on The A-List

Last week, I spent some enjoyable time chatting with Jennifer Lindsay on Blogtalkradio. We covered a range of topics, including the history of comScore, a review of our new panel-centric hybrid Media Metrix 360 product and the challenges / opportunities...
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A Recession is a Terrible Thing to Waste

As occurred at the Davos World Economic Forum conference earlier this year, the global economic crisis was a pervasive subject at last week’s “Summer Davos” meeting in Dalian, China. I was asked to share my thoughts on what companies like comScore can...
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The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category...
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A Week in Brazil and a Day in Chicago

It’s been a busy time. Last week on Tuesday morning I landed at O’Hare at 6:00 am following a week in Brazil meeting with clients and speaking at Digital Age 2.0 - a terrific conference in Sao Paulo organized by Now!Digital Business. Thanks to United...
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There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
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Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Million U.S. Visitors!

Last week, Sarah Radwanick posted to the comScore blog about Twitter’s exponential growth curve during the past twelve months, and that the growth appeared to be driven by older Internet users. The post set off a firestorm of commentary to say the least,...
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Data Usage Policy

External Use and Citation of Comscore Data Formal Policy & Guidelines
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