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comScore Q1 2016 Advertising Benchmarks
This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
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fts/comScore-Q1-2016-Advertising-Benchmarks
Media and Entertainment Social Media Ranking by Engagement in India
The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
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ights/Rankings/Media-and-Entertainment-Social-Media-Ranking-by-Engagement-in-India
comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness
comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display...
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ights/Press-Releases/2016/7/comScore-Study-Finds-Advertising-on-Premium-Publisher-Sites-Drives-Higher-Ad-Effectiveness
comScore Reports September North American Box Office on Track to Hit a New All Time Record
September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office
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ights/Press-Releases/2017/9/comScore-Reports-September-North-American-Box-Office-on-Track-to-Hit-a-New-All-Time-Record
comScore Launches New Audience Segments to Help Advertisers Reach Valuable OTT Viewers
comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore’s...
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ights/Press-Releases/2018/2/comScore-Launches-New-Audience-Segments-to-Help-Advertisers-Reach-Valuable-OTT-Viewers
comScore Selected as the Internet Audience Measurement Currency in Finland
comScore, a leading cross-platform measurement company, today announced it has been selected as the preferred vendor for audience measurement in Finland for the next two years.
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ights/Press-Releases/2017/3/comScore-Selected-as-the-Internet-Audience-Measurement-Currency-in-Finland
comScore verkuendet wichtige Erweiterungen von MMX Multi Platform und Mobile Metrix in Deutschland
comScore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile consumer panel. This upgrade will allow comScore to expand the...
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ights/Press-Releases/2017/6/comScore-Announces-Expanded-MMX-R-Multi-Platform-Measurement-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-Germany
comScore Files Registration Statement
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ights/Press-Releases/2007/10/comScore-Files-Registration-Statement
Briarcliff Entertainment Uses comScore Solution for Upcoming Michael Moore Documentary
comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced today that Briarcliff Entertainment utilized the Forecast offering to help determine the release date of the upcoming Michael Moore documentary, “Fahrenheit...
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ights/Press-Releases/2018/8/Briarcliff-Entertainment-Uses-comScore-Solution-for-Upcoming-Michael-Moore-Documentary
Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently
The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
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ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently
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