Press Release

comScore Launches New Audience Segments to Help Advertisers Reach Valuable OTT Viewers

New Offering Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers

RESTON, VA, February 6, 2018 – comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore’s proprietary Total Home Panel, help marketers and media companies more effectively target these traditionally elusive consumers with tailored messages based on their overall streaming and console gaming intensity, as well as their consumption of leading OTT services.

“With more than 58 million homes viewing an average of 59 hours of OTT content each month,* it has become a greater challenge for media buyers and sellers to engage this growing audience,” said Dan Hess, chief product officer at comScore. “We’ve combined insights from across our extensive cross-platform footprint to develop these new segments, which enable our clients to reach these viewers through other content they consume.”

These new segments further diversify comScore Activation, a solution suite that helps clients build rich targeting profiles based on demographics and cross-platform behaviors – spanning digital, TV and, now, OTT and gaming.  

The new segments are available or coming soon to leading ad tech platforms, including Adobe Audience Manager, AppNexus, LiveRamp IdentityLink Data Store, Neustar IDMP, and Tru Optik.

“Reaching specific OTT and SVOD audiences has been a persistent challenge in the market to-date,” said Michael Schoen, vice president and general manager, Marketing Solutions, Neustar. “The release of these new segments from comScore provides a solution to that challenge, and will undoubtedly help clients build more innovative, effective targeting strategies around ever-changing consumption trends.”

For more information on comScore Activation and the new audience segments, please contact us.

*Source: comScore OTT Intelligence, U.S., as of December 2017

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore’s expectations as to the impact of Plan Metrix Multi-Platform and the broader Media Metrix Multi-Platform family of products on the success of comScore’s business. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, comScore’s ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore’s respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Hattie Young
comScore, Inc.
212-277-6577
press@comscore.com

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